by Melinda Chen | B2B Marketing Strategies, Follow Up, Prospecting, Sales Techniques
You had a great meeting with a prospective client. You’re excited about the potential project, and can’t wait to start working with this client. Now a week has passed, and you still have not heard back from them. What should you do? Start writing a follow up...
by Melinda Chen | B2B Marketing Strategies, Prospecting, Sales Techniques
What will be the most important B2B marketing strategies for small entrepreneurs in 2018? In 2017, companies have been talking about ABM (account-based marketing) and SMarketing (Sales and Marketing Integration) when it comes to B2Bstrategies strategies. So, what will...
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