I was recently chatting with a woman about her challenges in getting responses from decision-makers. I described how LinkedIn has been a goldmine for me. Over the years, I’ve consistently used it to get in front of the right people—executives, CEOs, and other decision-makers. The secret? Crafting the right message, building relationships, and knowing how to stand out in their crowded inboxes. These connections turn into real meetings, which eventually lead to actual deals. I’ve done this time and again, and that’s when she said, “You should call yourself a LinkedIn expert.”
I thought about it for a while. Sure, it’s a strategy that many would want to know and duplicate. But why don’t I label myself as a LinkedIn expert? Here are the reasons.
Does LinkedIn Work for Your Industry?
After 6 years of coaching women, I’ve noticed one of the most common mistakes is using small business marketing strategies to sell to corporate clients. While LinkedIn can be a powerful tool, it’s just one piece of a much larger puzzle when selling to big clients. I’ve worked in industries like healthcare, sports, aerospace, and manufacturing, and I’ve seen firsthand that relying on LinkedIn alone doesn’t drive corporate sales.
What works for me may not work for you. LinkedIn strategies aren’t one-size-fits-all. Your industry, target audience, and goals are unique. Ask yourself: Who are you targeting? Do they even hang out on LinkedIn? Will they see your messages on the platform? Tailoring your approach ensures you’re reaching the right people. Just because a LinkedIn strategy worked for someone else doesn’t mean it’ll work for you. The key benefit? You maximize your time and energy by focusing where it counts most.
If you want to know more about what strategies work best for your industry, schedule a strategy session with me.
Is LinkedIn Your Superpower?
Over the last 5 years of coaching women, I’ve found that some people naturally shine on LinkedIn, while others thrive using completely different approaches. I’ve coached women who excel in networking events, and others who are fantastic at building personal relationships that turn into business opportunities. The truth is, just copying what others are doing on LinkedIn won’t make you stand out. You need to ask yourself: What makes you unique?
There are other, more powerful strategies for landing corporate clients that often go overlooked. This is what I help women with—sharing what’s worked for others and helping them find the right mix of approaches. Don’t limit yourself to what everyone else is doing. Standing out means embracing what makes you different and building your strategy around it.
The Key is the Strategy
The biggest mistake I see women make is starting with the wrong strategy. If you don’t hear from prospects, it’s not you—it’s your strategy. Whether you’re targeting decision-makers on LinkedIn or through other methods, the first step to success is understanding your audience, your industry, and your unique value.
It’s about knowing what keeps decision-makers up at night and aligning your messaging with their needs. With over 20 years of corporate sales experience, I’ve learned what works and what doesn’t across different industries. I help women craft a strategy that puts them in front of decision-makers with messaging that resonates, builds trust, and leads to opportunities. Remember, if you don’t hear back, it’s not you—it’s your strategy.
My Superpower: Strategy That Works
People often say that when you have a superpower, you make things seem easy. After more than 20 years in corporate sales, I’ve developed the ability to look at a business and quickly identify what makes it unique in a way that corporate clients will want to buy. I help women craft strategies that position them to land high-value corporate clients while helping them achieve their financial goals. It’s not just about closing deals—it’s about building long-term success.
Women I’ve worked with—like Jody, who closed a lucrative coaching deal with a financial institution, or Sheree, who grew her business and expanded her team—have seen how having the right strategy makes a world of difference.
If you’re struggling with your corporate sales strategy or want to know how to craft messaging that resonates with decision-makers, schedule a discovery call with me. I’d love to discuss how we can develop a tailored approach that works for your business.
To your big sales,
Melinda
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