by Melinda Chen | Feb 19, 2018 | B2B Marketing Strategies, Big Sales Mindset, Big Sales Talk with Melinda, Sales Techniques
We all want to get our prospects’ attention. It’s a competitive world out there. Just like us, our prospects are savvier, more skeptical and less loyal than before. Probably, they are thinking about… Other ways to solve their problems. The promotional messages...
by Melinda Chen | Jan 15, 2018 | B2B Marketing Strategies, Big Sales Mindset, Follow Up, Online Marketing, Sales Techniques
You had a great meeting with a prospective client. You’re excited about the potential project, and can’t wait to start working with this client. Now a week has passed, and you still have not heard back from them. What should you do? Start writing a follow up...
by Melinda Chen | Jan 9, 2018 | Big Sales Mindset, Blog, Sales Techniques
Shawn Achor, an American happiness researcher and best-selling author, discovered after years of research that… “Success does not bring happiness, but happiness brings success.” After 15 years of selling to large companies, I couldn’t agree more. Being positive...
by Melinda Chen | Dec 13, 2017 | B2B Marketing Strategies, Prospecting, Sales Techniques
What will be the most important B2B marketing strategies for small entrepreneurs in 2018? In 2017, companies have been talking about ABM (account-based marketing) and SMarketing (Sales and Marketing Integration) when it comes to B2Bstrategies strategies. So, what will...
by Melinda Chen | Oct 4, 2017 | Prospecting, Sales Techniques
Let’s face it… things must be very competitive these days. Your industry is filled with competitors. Your competitors all seem to have a beautiful website and amazing content. What sales techniques are you going to use to help you stand out from your competitors? How...
by Melinda Chen | Sep 30, 2017 | Prospecting, sales meetings, Sales Techniques, Uncategorized
Did you know that B2B lead generation is the top challenge for 61% of B2B marketers? (B2B Technology Marketing Community) Well, desperate times call for desperate measures. Got a limited budget and feeling doomed? Never have enough time to prospect? These are the...
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