Hi, fellow business leaders!

Today, I want to share some insights on a topic close to my heart: the power of creativity to overcome imperfection in business. 

In my 20-plus years of managing multiple businesses, I’ve come to understand that challenges and failures are an integral part of entrepreneurship.

As a young business owner, I dreamed of managing diverse businesses that would fuel my passions and bring me success. However, every business got its own, unique set of challenges ― and balancing the responsibilities of motherhood with the demands of entrepreneurship added a new level of complexity!

These valuable experiences brought me to a profound realization: perfection and success are elusive ideals. In reality, the business landscape is fraught with imperfections, from limited resources to personal challenges and market fluctuations.

So, how do we navigate these imperfections? The answer lies in creative problem-solving.

But before we talk further about creative solutions, let’s address a common misconception, which is that only a select few of us are blessed with creativity. I, too, once thought of myself as analytical rather than creative, but as I gained more business experience, I realized that..

Creativity has many forms. Whether through analytical problem-solving or innovative business strategies, we’ve all got it in us to be creative!

So, if you’ve ever doubted your creative abilities, I encourage you to keep reading ― I’ll be sharing some strategies that have helped me tap into my creativity in a business setting.

But first, let’s discuss some imperfect situations where creative problem-solving may help!

Limited Resources:

Not every entrepreneur has unlimited resources at their disposal. In fact, most of us don’t. So, rather than viewing limitations as obstacles, how about embracing them as opportunities for innovation? Get creative with making the most of what you have, whether it’s through leveraging technology, forging strategic partnerships, or redesigning processes to boost efficiency.

Changes in the Market:

The business landscape is something of a roller-coaster ride, with all its ups and downs ― and it’s during downturns that creativity becomes paramount. Instead of succumbing to fear, let’s view market shifts as opportunities to innovate and adapt: explore new niches, diversify your offering, and revamp your marketing strategy to weather the storm with resilience.


Delays are an inevitable aspect of business operations. Arising from unforeseen circumstances or logistical challenges, they can seriously disrupt our plans and processes. That said, we can mitigate their impact through creative solutions. Think outside the box to minimize delays ― through clever re-allocation of resources, for example.

Personal Conflict or Miscommunication:

Navigating interpersonal conflict requires both empathy and creativity. Seek innovative solutions to foster effective communication and resolve conflicts within your team. Whether through mediation techniques or tailored communication strategies, creativity can transform discord into collaboration.

Failed Attempts:

Failure is not the end ― it’s a stepping stone to success. Instead of dwelling on setbacks, approach them with curiosity and extract whatever valuable lessons they offer. Use these insights to pivot and try new approaches, armed with the knowledge you’ve gained from previous attempts.

Now that we’ve got some idea of where we can apply creativity in the business setting, let’s take a look at some strategies to foster creative problem-solving.

Strategies to Foster Creative Problem-Solving

1. Embrace the “There’s Always a Solution” Mindset:

Believe that there is always a solution to every problem. By adopting this mindset, you open your mind to new ideas and opportunities.

2. Give Yourself Time and Distance:

Allow yourself space to process challenges before reacting. Emotions run high in difficult situations, so wait some time for the dust to settle before seeking creative solutions.

3. Observe Closely and Be Curious:

Channel your curiosity to approach challenges with a fresh perspective. Instead of viewing challenges as failures, be curious about them and try to understand their underlying causes.

4. Embrace Diversity:

Draw inspiration from diverse sources, including personal experience and insights from others. Diverse opinions and perspectives will foster innovative thinking.

5. Adopt Brainstorming Techniques:

Utilize brainstorming tools and techniques to generate creative solutions. It may be sticky notes, mind mapping, or free association ― explore different methods to stimulate creativity.

6. Embrace Failure:

View failures as valuable lessons, rather than setbacks. Embrace them as opportunities for growth and improvement.

I hope this post has reminded you that creativity is not a fixed trait, but rather an attitude and mindset that can be cultivated over time. By embracing imperfection and nurturing our creativity, we empower ourselves to overcome challenges and seize opportunities in our business journey.

I’d love to hear from you about how you foster creativity in your business life. Let’s keep this conversation going and support one another in the journey to creative success!

To your big sales,