“I am too small.”
“I am not good in sales.”
“I am just by myself.”
These are the stories I would tell myself when I started my business.
I would work long hours chasing after small clients and begging them to work with me. But, did I make more money? No.
Small clients have smaller budget and are harder to work with. Most importantly, I am constantly chasing after more small clients and wasting money on marketing and advertising.
My business completely transformed when I learnt how to sell to big clients. Today, I had the pleasure chatting with Danny Flood at OpenWorld about how I created a laptop business by selling to big clients.
I talked the mistakes I made when I first started selling.
I talked about lessons I learnt and why I believe everyone should target big clients.
Here is the interview. I hope you are inspired by it.