by Melinda Chen | B2B Marketing Strategies, Prospecting, Sales Techniques
What will be the most important B2B marketing strategies for small entrepreneurs in 2018? In 2017, companies have been talking about ABM (account-based marketing) and SMarketing (Sales and Marketing Integration) when it comes to B2Bstrategies strategies. So, what will...
by Melinda Chen | Prospecting, sales meetings, Sales Techniques, Uncategorized
Did you know that B2B lead generation is the top challenge for 61% of B2B marketers? (B2B Technology Marketing Community) Well, desperate times call for desperate measures. Got a limited budget and feeling doomed? Never have enough time to prospect? These are the...
by Melinda Chen | Online Marketing, Prospecting, Sales Techniques
Over the last few emails, I shared with you the newest sales campaign that I just launched and I am super happy to let you know that we reached our sales goals! At the same time, I want to share with you some of the lessons I learned from the recent sales campaign....
by Melinda Chen | Blog, Prospecting, Sales Techniques
Does this sound familiar? You meet one potential prospect and spend your precious time chatting with this person and sending useful emails to the person. Finally, this prospect is ready to talk business! You are excited that she is ready to start working with you....
by Melinda Chen | Big Sales Mindset, Big Sales Talk with Melinda, Interview, Podcast, Prospecting, Sales Techniques
Have you ever thought how pros and sales experts qualify a prospect and close big sales? Do you want to know what are their secrets and sales strategies to get in front of hard to reach decision-makers? In this episode of Big Sales Talk with Melinda, I am so...
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